How do we calculate the monetary value?

To determine the monetary value of organic video content we apply KPIs from your paid media efforts, such as Google Text ads or YouTube video ads.

We assign value to your videos' views, clicks, and subscribers using metrics familiar to you from paid advertising.

Note: Organic content operates on a pull-behavior, where users actively seek it out, rather than a push-behavior. This pull-behavior often results in a more positive reception of organic content. Any any inherent positive bias is not considered in the monetary value calculation.

This is the average cost you typically spend on 30-second video ads here. Your channel's organic watch time will be divided by 30 and multiplied by this value.

This is the average cost you spend on text ads or paid media. The number of clicks generated from viewers who watch your videos will be multiplied by this value.

This is the average cost you spend on text ads or other paid media. The number of subscribers gained will be multiplied by this value.