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YouTube Channel Trailers with Dual Use

How to create channel trailers that feature a dual use, both welcoming the audience on the channel itself and as well serve as a YouTube ad.

Creating an effective YouTube channel trailer that can be used as a YouTube ad involves a strategic approach to ensure it captures attention, conveys the channel's essence, and encourages viewers to subscribe and watch more.


Here's how you can create a good YouTube channel trailer with these objectives in mind:

  1. Start with a Hook:
    1. Begin with something that immediately grabs attention, whether it's an intriguing question, a bold statement, stunning visuals, or a snippet of the most exciting content you offer.

  1. Showcase the Best Content:
    1. Use clips from your most popular or impactful videos. Highlight moments that best represent the types of content viewers can expect.

  1. Keep It Short and Sweet:
    1. A trailer should be concise, typically 30-60 seconds for paid media, and possibly up to 90 seconds for your channel. Every second must add value and drive towards the call to action.

  1. Define Your Value Proposition:
    1. Clearly articulate what makes your channel unique and why viewers should care. Answer the viewer's question: "What's in it for me?"

  1. Maintain High Production Quality:
    1. Ensure the video has high-quality visuals and audio, which reflects the quality of content you produce. Good lighting, clear sound, and professional editing are key.

  1. Brand Consistently:
    1. Incorporate your logo, color scheme, and any recurring motifs or graphics that viewers will associate with your brand.

  1. Display a Strong Call to Action (CTA):
    1. Tell viewers exactly what to do next – subscribe, like, watch a video, visit a website, etc. Make it easy for them with clickable annotations (for channel trailers) and clear instructions (for paid media). It is important to display the CTA for a period of at least 10 seconds. See the examples of Knauf and WKO below.

  1. Use Engaging Music or Voiceover:
    1. A compelling voiceover can guide the viewer through the trailer, adding a personal touch. Choose background music that fits your channel's tone and energy.

  1. Highlight Posting Schedule:
    1. Inform viewers when they can expect new content to keep them coming back for more.

  1. Testimonials and Social Proof:
    1. Include quick testimonials from viewers or shots of positive comments and like counts to establish credibility.

  1. Optimize for No Sound:
    1. Some viewers may watch without sound, especially in paid media settings, so use captions or on-screen text to convey your message.

  1. End with a Bang:
    1. Finish your trailer on a high note to leave a lasting impression.


—> Examples of Channel Trailers that are used both on the channel and pushed via pad media:


Industry: Building Materials

Notion image


Industry: Energy Providers


Industry: Energy Providers


LOOKAUT (WKO Austrian Chamber of Commerce)

Industry: Business Associations | Lobbying



Industry: Real Estate



Industry: Electrical Wholesale


Cartoon Network

Industry: Kids Entertainment


Real Life Guys / Hornbach

Industry: Media / Home Improvement Retailer



Industry: Wallboxes | e-Mobility


Kurzgesagt | In a Nutshell

Industry: Media


The Prince and Princess of Wales

Industry: Royal Houses | Celebrities


History Channel

Industry: Media | Documentaries



The B1M

Industry: Trade Magazine


Industry: Training