The YouTube Health Program is an initiative by Google and YouTube designed to elevate credible health-related content on the platform, providing agencies a unique opportunity to support their health industry clients in reaching wider, more engaged audiences. Here’s what you need to know:
What is the YouTube Health Program?
The program ensures that health-related videos from authoritative sources are prominently featured on YouTube. It includes:
- Health Source Information Panels: Highlighting trusted medical sources alongside videos.
- Health Content Shelves: Curating videos from reliable health organizations, prominently displayed in search results.These features help users access accurate health information while empowering creators to share verified content.
Who is It For?
The program is ideal for:
- Health organizations: Hospitals, clinics, public health agencies, and NGOs sharing educational or promotional content.
- Medical professionals: Physicians and researchers looking to build their digital presence.
How Can It Help Clients?
- Build Trust: Position clients as credible voices in health topics.
- Enhance Visibility: Featured placement ensures higher discoverability among target audiences.
- Drive Engagement: Accurate and verified content encourages long-term audience trust and interaction.
How to Get Certified
To participate, creators must meet YouTube’s eligibility criteria:
- Credibility: Be a licensed health professional or organization with a proven record of providing accurate health information.
- Transparency: Clearly disclose professional credentials in content and channel details.
- Compliance: Adhere to YouTube’s Health Content Policies.
Application Steps:
- Complete the Application: Submit credentials and channel information via the YouTube Health Application Form.
- Review and Approval: YouTube evaluates the application based on guidelines.
- Ongoing Compliance: Continue adhering to YouTube’s policies to maintain certification.
Why Should Agencies Get Involved?
By helping clients join the YouTube Health Program, agencies can:
- Elevate their clients’ content visibility and credibility.
- Strengthen relationships with health-focused organizations.
- Establish expertise in leveraging YouTube for niche, high-impact audiences.
Encourage your clients to explore this program and position themselves as trusted leaders in health information. Learn more and start the application process here.